{"id":1919,"date":"2025-10-15T11:37:30","date_gmt":"2025-10-15T09:37:30","guid":{"rendered":"https:\/\/envoltaglobal.com\/?p=1919"},"modified":"2026-06-18T14:39:16","modified_gmt":"2026-06-18T12:39:16","slug":"la-sostenibilitat-que-fa-creixer-el-b2b","status":"publish","type":"post","link":"https:\/\/envoltaglobal.com\/en\/consultoria\/la-sostenibilitat-que-fa-creixer-el-b2b\/","title":{"rendered":"La sostenibilitat que fa cr\u00e9ixer el B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1919\" class=\"elementor elementor-1919\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ddd09 e-flex e-con-boxed e-con e-parent\" data-id=\"e4ddd09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63e7c34 e-con-full e-flex e-con e-child\" data-id=\"63e7c34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6657a elementor-widget elementor-widget-heading\" data-id=\"7d6657a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La sostenibilitat que fa cr\u00e9ixer el B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f4a60 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"39f4a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEn molts mercats B2B, la sostenibilitat ha deixat de ser nom\u00e9s un requisit de compliment per esdevenir un factor de competitivitat. Quan un producte o servei ajuda el client a reduir impacte (especialment en el seu Abast 3), la conversa passa de justificar preus a crear valor: millor acc\u00e9s, m\u00e9s quota i, en determinats casos, millor prima de preu.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7a39cf e-con-full e-flex e-con e-child\" data-id=\"c7a39cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a39e2 elementor-widget elementor-widget-spacer\" data-id=\"e6a39e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb9e59b e-flex e-con-boxed e-con e-parent\" data-id=\"bb9e59b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a98e2a e-con-full e-flex e-con e-child\" data-id=\"7a98e2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c3dc3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e7c3dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201c<em>Quan la sostenibilitat s\u2019integra en la proposta i en el proc\u00e9s comercial, deixa de ser un cap\u00edtol de conformitat i es converteix en motiu de prefer\u00e8ncia.<\/em><\/p><p style=\"font-weight: 400;\"><em>\u00c9s aqu\u00ed on el creixement B2B es fa tangible.<\/em>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e060110 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e060110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span lang=\"CA\">On canvia la decisi\u00f3 de compra<\/span><\/b><\/p><p style=\"font-weight: 400;\">La variable \u201csostenibilitat\u201d s\u2019est\u00e0 despla\u00e7ant des de l\u2019operaci\u00f3 del prove\u00efdor cap a l\u2019efecte de l\u2019oferta sobre el negoci del client. Ja no n\u2019hi ha prou amb credencials internes: cal demostrar CO\u2082e per unitat funcional inferior, TCO m\u00e9s baix al llarg del cicle de vida, millor durabilitat\/circularitat i menys risc regulatori (taxes de carboni, etiquetatge, passaport digital de producte). La qualitat continua al capdavant, per\u00f2 la sostenibilitat de l\u2019oferta guanya pes i competeix amb preu i servei.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746586e elementor-widget elementor-widget-heading\" data-id=\"746586e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b> Mites i realitats que observem aquest 2025:\n\n<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3192bb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3192bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u201cS\u2019ha encallat.\u201d El que observem \u00e9s Simplificaci\u00f3: menys relat, i m\u00e9s casos d\u2019\u00fas amb m\u00e8triques auditables.<\/li><li>\u201c\u00c9s un cost.\u201d Ben enfocada, la sostenibilitat \u00e9s diferenciaci\u00f3, protecci\u00f3 davant normatives futures i creixement d\u2019ingressos.<\/li><li>\u201cEs ven igual que sempre.\u201d Funciona amb un playbook espec\u00edfic: parlar el llenguatge del client (Scope 3, TCO, risc) i demostrar ROI.<\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7139f06 e-con-full e-flex e-con e-child\" data-id=\"7139f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ad5c63 e-con-full e-flex e-con e-child\" data-id=\"5ad5c63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1874366 elementor-widget elementor-widget-spacer\" data-id=\"1874366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14d028f e-con-full e-flex e-con e-child\" data-id=\"14d028f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98622c9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"98622c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">En aquest escenari, empreses de B2B busquen ara prioritzar clients amb objectius ambientals i situen la sostenibilitat al nucli de la proposta, quantificant el CO\u2082e per unitat funcional i el TCO (cost total de propietat) respecte de l\u2019alternativa i vinculant-ho a requisits reals (licitacions, passaport digital, finan\u00e7ament verd).<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">Un element clau per facilitar l\u2019execuci\u00f3 es que l\u2019equip comercial ha de disposar d\u2019eines simples \u2014calculadores d\u2019emissions per unitat, fitxes t\u00e8cniques i casos d\u2019\u00fas\u2014 que permetin demostrar el benefici i reduir justificacions en el proc\u00e9s de compra. Igualment, s\u2019han d\u2019alinear preus, marges i incentius amb el valor per assegurar que el diferencial es capturi de manera sistem\u00e0tica.<\/p><p style=\"font-weight: 400;\">En conjunt, s\u2019ha d\u2019ordenar\u00a0<em>qui<\/em>\u00a0prioritzar,\u00a0<em>qu\u00e8<\/em>\u00a0dir i\u00a0<em>com<\/em>\u00a0demostrar-ho, de manera que la sostenibilitat esdevingui un argument mesurable i repetible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6592ca1 e-flex e-con-boxed e-con e-parent\" data-id=\"6592ca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c95c4c4 elementor-widget elementor-widget-template\" data-id=\"c95c4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1640\" class=\"elementor elementor-1640\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43af5810 e-flex e-con-boxed e-con e-parent\" data-id=\"43af5810\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53e91306 e-con-full e-flex e-con e-child\" data-id=\"53e91306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7628bcfc elementor-widget elementor-widget-heading\" data-id=\"7628bcfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com podem ajudar-te?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6897c03 elementor-widget elementor-widget-text-editor\" data-id=\"6897c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et gu\u00edem en sostenibilitat i cumpliment normatiu per a que el teu negoci creixi amb impacte i seguretat.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587e1ebb elementor-widget elementor-widget-button\" data-id=\"587e1ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/envoltaglobal.com\/contacta\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48850d91 e-con-full e-flex e-con e-child\" data-id=\"48850d91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-446bcd50 elementor-widget elementor-widget-spacer\" data-id=\"446bcd50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En molts mercats B2B, la sostenibilitat ha deixat de ser nom\u00e9s un requisit de compliment per esdevenir un factor de competitivitat. Quan un producte o servei ajuda el client a reduir impacte (especialment en el seu Abast 3), la conversa passa de justificar preus a crear valor: millor acc\u00e9s, m\u00e9s quota i, en determinats casos, millor prima de preu.<\/p>\n","protected":false},"author":2,"featured_media":2115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7La sostenibilitat que fa cr\u00e9ixer el B2B - \u3010 Envolta Global \u3011<\/title>\n<meta name=\"description\" content=\"En molts mercats B2B, la sostenibilitat ha deixat de ser nom\u00e9s un requisit de compliment per esdevenir un factor de competitivitat. 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